Impact Mapping for Geospatial Reasoning and Decision Making

The reported study evaluated a novel approach to aiding geospatial reasoning and decision making.

Impact mapping aims to alleviate the cognitive demands of geospatial tasks in part by externalizing data in the form of an integrated decision surface. This is achieved by aggregating data across multiple sources of information and visualizing their combined utility rather than objective measurements or individual utility. Previous research has shown that geospatial decisions improve when aided in this manner, but it remains unknown if dynamic decision making, often plagued by fatigue and anchoring bias, would benefit similarly.

The experiment implemented a systematic manipulation of the presence of a composite impact map and the number of attributes present in a two-stage disaster relief, resource allocation task to investigate when and how impact mapping is beneficial or deleterious to decision makers.

The presence of the composite impact map increased the utility of selected sites, increased re-planning decisions, reduced information display views, and reduced workload. Generally, the effect of the composite impact map was greater when participants were asked to evaluate more attributes.

Composite impact maps appear to improve repeated geospatial reasoning and minimize anchoring bias because they alleviate the cognitive demands otherwise necessary to interpret and maintain information from multiple attributes.

Data visualization techniques, such as impact mapping, can improve repeated geospatial decision making in environments that include high cognitive demand.