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The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
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Biased evaluations emerge from inferring hidden causes.

Yeon Soon Shin1, Yael Niv2,3

  • 1Princeton Neuroscience Institute, Princeton University, Princeton, NJ, USA. yshin@princeton.edu.

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Summary

Rare events disproportionately influence our judgments of groups, even after mostly positive experiences. This occurs because we infer hidden causes behind behaviors, leading to overweighted evaluations of infrequent occurrences.

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Area of Science:

  • Cognitive Psychology
  • Social Psychology
  • Decision Making

Background:

  • Human judgment often involves evaluating groups based on observed behaviors.
  • The impact of rare events on overall impressions is not fully understood.
  • Existing models may not fully account for the influence of infrequent observations.

Purpose of the Study:

  • To investigate how rare experiences influence overall group evaluations.
  • To propose and test a Bayesian inference model explaining this phenomenon.
  • To understand the role of inferring hidden causes in judgment biases.

Main Methods:

  • Development of a Bayesian inference model to organize environmental statistics.
  • Conducting eight experiments with participants observing sequences of social and non-social behaviors.
  • Analyzing how participants estimate averages after observing all data versus tracking a running summary.

Main Results:

  • Estimates were biased toward sparse (rare) events when participants saw all observations.
  • This bias was not present when participants tracked a summary value as observations accrued.
  • The model's predictions regarding the overweighting of rare events were supported.

Conclusions:

  • Biases in group evaluation can stem from inferring latent causes of observed behaviors.
  • Rare events may be overweighted due to the normative inference of their underlying causes.
  • Understanding causal inference is key to explaining judgment biases in social and non-social contexts.