Cognitively demanding stimuli can acquire positive valence

Jini Tae1, Christine An1, Yoonhyoung Lee2

  • 1Department of Psychological and Brain Sciences, The George Washington University, 2125 G St. NW, Bldg. GG, Washington, DC, 20052, USA.

Psychological Research
|March 14, 2021
PubMed
Summary

Cognitive effort can lead to positive emotions when tasks are successful. Stimuli associated with higher cognitive effort, like the mostly incongruent (MI) and mostly switching (MS) conditions, were perceived more positively.

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