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Minority influence in climate change mitigation.

Jan Willem Bolderdijk1, Lise Jans2

  • 1Department of Marketing, Faculty of Business and Economics, University of Groningen, Nettelbosje 2, 9747 AE Groningen, The Netherlands.

Current Opinion in Psychology
|March 15, 2021
PubMed
Summary
This summary is machine-generated.

Minorities can drive environmental change, challenging norms and potentially reaching tipping points. Policymakers can accelerate this social shift by supporting these groups, fostering collective action for climate solutions.

Keywords:
MinoritiesMoral do-goodersPro-environmental behaviourSocial changeSocial influenceTipping points

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Area of Science:

  • Environmental sociology
  • Social psychology
  • Climate change studies

Background:

  • Majority populations often engage in carbon-intensive behaviors despite environmental concerns.
  • Social change is frequently initiated by minority groups challenging the status quo.
  • Existing research suggests environmental minorities face social sanctions, reinforcing harmful norms.

Purpose of the Study:

  • To investigate the role of minority groups in instigating environmental social change.
  • To explore the potential for pro-environmental minorities to create tipping points for spontaneous societal shifts.
  • To examine the impact of top-down policy support on minority-led environmental movements.

Main Methods:

  • Analysis of literature on social change and environmental activism.
  • Exploration of theoretical frameworks regarding minority influence and social tipping points.
  • Consideration of policy interventions for supporting environmental minorities.

Main Results:

  • Pro-environmental minorities can overcome social sanctions to initiate significant environmental change.
  • These minorities can act as catalysts for 'tipping points,' leading to widespread adoption of sustainable practices.
  • Top-down policy support, such as granting 'voice' to minorities, can accelerate this process.

Conclusions:

  • Environmental minorities play a crucial role in driving societal transitions towards sustainability.
  • Policy interventions can effectively empower minorities and amplify their impact on climate action.
  • A combination of bottom-up activism and top-down support is key to achieving widespread environmental change.