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Updated: Nov 12, 2025

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Published on: April 28, 2022
Does alcohol-related desire thinking predict in-the-moment drinking behaviours?
Ian P Albery1, Marcantonio M Spada1
1Centre for Addictive Behaviours Research, School of Applied Sciences, London South Bank University, London, UK.
Desire thinking, focusing on desired outcomes, fuels drinking urges. Habit strength amplifies this effect, particularly imaginal prefiguration, influencing immediate drinking behaviors in social drinkers.
Area of Science:
- Psychology
- Behavioral Science
- Neuroscience
Background:
- Desire thinking, characterized by focused thoughts on desired outcomes, is linked to drinking urges and cravings.
- The interplay between desire thinking, behavioral intention, and action, especially moderated by habit, remains underexplored in social drinkers.
Purpose of the Study:
- To investigate the relationship between desire thinking, behavioral intention, and immediate drinking behavior.
- To examine how habit strength moderates the influence of desire thinking on drinking behavior in social drinkers.
Main Methods:
- An ad libitum drinking paradigm was used to measure in-the-moment drinking behaviors (amount poured and consumed).
- Eighty-eight self-defined social drinkers completed measures of drinking habit, desire thinking, and general drinking behavior.
- Desire thinking components, specifically verbal perseveration and imaginal prefiguration, were analyzed separately.
Main Results:
- A positive correlation was found between desire thinking and immediate drinking behavior, intensified by stronger drinking habits.
- Imaginal prefiguration directly influenced drinking behaviors.
- Verbal perseveration's effect on drinking behavior was dependent on habit strength, not independently predictive.
Conclusions:
- Desire thinking significantly predicts immediate drinking behavior, with habit strength playing a crucial moderating role.
- The distinct components of desire thinking (imaginal prefiguration vs. verbal perseveration) have differential impacts on behavior, moderated by habit.
- Further research is needed to elucidate the moderating mechanisms of habit on perseverative, goal-directed thinking in the context of drinking behavior.
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