Conflicting Goals Influence Physicians' Expressed Beliefs to Patients and Colleagues

Siyuan Yin1, Hal R Arkes2,3, John P McCoy1

  • 1Department of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, PA, USA.

Summary

Physicians often express more optimistic and uncertain prognostic beliefs to patients than their own, particularly for poor prognoses. This communication strategy aims to preserve hope and acknowledge medical uncertainty.

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