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Related Experiment Video

Updated: Nov 10, 2025

The Innovation Arena: A Method for Comparing Innovative Problem-Solving Across Groups
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Accelerating innovation: Some lessons from the pandemic.

Robert G Cooper1,2

  • 1De Groote School of Business McMaster University Hamilton ON Canada.

The Journal of Product Innovation Management
|April 6, 2021
PubMed
Summary
This summary is machine-generated.

The COVID-19 pandemic highlighted the need for accelerated new-product development. This research outlines five key strategies, including focused teams and digital tools, to speed up product innovation.

Keywords:
Agile developmentAgile‐Stage‐GateStage‐gateaccelerated innovationaccelerated new‐product developmentportfolio management

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Area of Science:

  • Business Strategy
  • Innovation Management
  • Product Development

Background:

  • The COVID-19 pandemic underscored the critical importance of rapid new-product development.
  • Firms have demonstrated the capability to create breakthrough products in unprecedented timeframes.

Purpose of the Study:

  • To outline five distinct approaches for accelerating new-product development.
  • To identify strategies for enhancing the speed of product innovation.

Main Methods:

  • Review of five approaches to accelerated new-product development.
  • Discussion of resource allocation strategies: focused teams and portfolio management.
  • Exploration of digital tools and development methodologies (Lean, Agile).

Main Results:

  • Five methods for accelerating new-product development are presented.
  • Strategies include resource optimization, digital tools, Lean, and Agile development.
  • Potential hidden costs include reduced innovation and compromised quality.

Conclusions:

  • Accelerated development offers significant advantages but requires careful management.
  • The topic remains under-researched, with mixed findings on the ultimate benefits.
  • Further investigation is needed to fully understand the impact and optimize acceleration strategies.