Related Experiment Video
Updated: Nov 8, 2025

Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
Is "willpower" a scientific concept? Suppressing temptation contra resolution in the face of adversity
1School of Public Administration and Development Economics, Doha Institute for Graduate Studies, Doha, Qatar. elias.lafi.khalil@gmail.com.
Abstract:
The distinction that Ainslie draws among the triple-phenomena "suppression," "resolve," and "habit" is a great advance in decision making theory. But the conceptual machinery "willpower," and its underpinning distinction between small/soon (SS) rewards as opposed to large/later (LL) rewards, provides a faulty framework to understand the triple-phenomena.
Related Concept Videos
Self-Regulation
Self-Discrepancy Theory
Stress Prevention and Stress Management Techniques I
Conscientiousness
Conscientious individuals tend to be organized, responsible, and disciplined. They prioritize completing tasks and following structured routines,...
Growth versus Fixed Mindset
Reason and Intuition
Avoidance Learning and Learned Helplessness
Avoidance learning occurs when an organism learns that a specific behavior can prevent an unpleasant outcome. For example, a student who receives a bad grade may start studying harder to avoid future poor grades. This behavior persists even when the negative outcome is no longer present. Avoidance learning is powerful because it maintains behavior in the absence of the...

