Related Experiment Video
Updated: Nov 5, 2025

Author Spotlight: Advancements in Multiplex Detection of Respiratory Viruses
Published on: November 10, 2023
Affective communication: a mixed method investigation into COVID-19 outbreak communication using the Taiwanese
1Washington University in Saint Louis, Saint Louis, Missouri, United States.
Objectives:
This study examines a total of 1128 Facebook posts published by Taiwan's principal health authority from December 1, 2019 to May 31, 2020.
Methods:
Using both qualitative and quantitative approaches, this study investigates strategies used by the Taiwan government to communicate the COVID-19 outbreak and public responses toward these strategies.
Result:
Novel uses of Facebook posts on outbreak communication were identified, including solidarity, reviews of actions, press conferences, and the use of animal and cartoon images. Quantitative results showed that the public responded significantly more frequently to messages generating positive affects, such as posts that reviewed government actions and public efforts; posts that expressed thanks, approval, or comradeship; and posts that paired text with photographs of frontline workers or cute animals.
Conclusion:
These results suggest that, amid a disease outbreak, the public not only look for updated situations and guidelines but also for affective affirmation from government agencies.
More Related Videos
Related Concept Videos
Therapeutic Communication
Verbal communication depends on language or a prescribed way of using words so that people can share information effectively. The critical aspects of verbal...
Techniques of therapeutic communication I: Active Listening, Sharing Observations, Validation, and Using Touch
Therapeutic communication is not the same as social interaction. Social interaction has no goal or purpose and consists of casual information sharing, whereas therapeutic communication has a plan or purpose for the conversation. Therapeutic...
Coping Strategies: Emotion Focused
Channels of Non-Verbal Communication
Impression Management Techniques III: Aligning Actions
Steps in Outbreak Investigation

