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Motivation and climate change: A review
Cameron Brick1, Anna Bosshard1, Lorraine Whitmarsh2
1Department of Psychology, University of Amsterdam, 1012 WX, Amsterdam, Netherlands.
Current Opinion in Psychology
|May 16, 2021
Summary
Climate change motivation stems from core social needs like belongingness and control, not just environmentalism. Targeting these fundamental human drives offers a more effective approach to climate action.
Area of Science:
- Social Psychology
- Environmental Psychology
- Behavioral Science
Background:
- Traditional approaches to climate change communication often focus on fostering environmentalist beliefs or identities.
- These methods may overlook fundamental human motivations that drive behavior.
- Understanding the root causes of climate-related thoughts and actions is crucial for effective intervention.
Purpose of the Study:
- To review and integrate current research on human motivations concerning climate change.
- To propose the BUCkET model, which links climate change motivations to core social goals.
- To identify more effective intervention targets for climate action.
Main Methods:
- Systematic database searches were conducted to identify relevant research on motivation and climate change.
- Findings were synthesized and integrated into the existing BUCkET (Belongingness, Understanding, Control, self-Enhancement, Trust) model.
- The model was used to analyze previous approaches and suggest new intervention strategies.
Main Results:
- Environmentalism is not the primary driver of climate change thoughts or behaviors.
- Core social needs—Belongingness, Understanding, Control, self-Enhancement, and Trust—are more significant motivators.
- The BUCkET model highlights the limitations of solely focusing on environmental values.
Conclusions:
- Interventions targeting fundamental social needs (Belongingness, Understanding, Control, self-Enhancement, Trust) are more practical than promoting environmentalism.
- Leveraging existing social motives is more effective than trying to instill new environmental values or worldviews.
- The BUCkET model provides a framework for developing more impactful climate change strategies.
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