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Analysing online Twitter discussions of bedwetting via a condition-specific hashtag (#Bedwetting)

Adithya Balasubramanian1, Melissa Dang2, Justin Yu1

  • 1Scott Department of Urology, Baylor College of Medicine, Houston, Texas, United States.

Journal of Paediatrics and Child Health
|May 19, 2021
PubMed

Insights

This study analyzed Twitter discussions on bedwetting, finding that the #Bedwetting hashtag is widely used by various stakeholders to share information, raise awareness, and drive traffic to external resources about this common pediatric condition.

Area of Science:

  • Pediatric Health
  • Social Media Analytics
  • Digital Health Communication

Background:

  • Bedwetting (nocturnal enuresis) is a prevalent pediatric condition impacting children and families.
  • The #Bedwetting hashtag has emerged as a key platform for online discourse regarding this condition.

Purpose of the Study:

  • To analyze the volume, user engagement, and content of Twitter discussions using the #Bedwetting hashtag.
  • To understand how healthcare stakeholders utilize Twitter for bedwetting-related communication and awareness campaigns.

Main Methods:

  • Utilized Symplur, a Twitter analytics service, to aggregate and analyze data from October 2013 to November 2018.
  • Examined tweet volume, user adoption, geographic distribution, content (links, keywords, hashtags), and influencer demographics.

Main Results:

  • Over 101,000 tweets and 9,957 users were identified, with significant growth in user adoption and tweet volume between 2013 and 2018.
  • Discussions originated from 69 countries, with advocacy organizations forming a substantial portion of top influencers.
  • Common themes included 'potty training,' 'solutions,' and 'moms,' with links directing to advocacy, academic, and commercial sites.

Conclusions:

  • Twitter serves as a significant platform for discussing bedwetting diagnosis and management.
  • Healthcare stakeholders actively use the #Bedwetting hashtag to build awareness and disseminate information.
  • The platform effectively drives web traffic to diverse online resources related to bedwetting.
Abstract

Keywords:
general paediatricsnephrology/renalurology/gynaecology

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