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Consumer Views on Using Digital Data for COVID-19 Control in the United States.

David Grande1,2, Nandita Mitra3, Xochitl Luna Marti2

  • 1Leonard Davis Institute of Health Economics, University of Pennsylvania, Philadelphia.

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Summary
This summary is machine-generated.

US adults showed low approval for using digital tools to control COVID-19 spread, with privacy concerns being a major factor. Support varied by data source and political affiliation, highlighting the need for public trust in digital health strategies.

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Area of Science:

  • Public Health
  • Health Informatics
  • Survey Research

Background:

  • Controlling COVID-19 transmission is a global health priority.
  • Consumer digital tools offer potential for disease control but raise privacy issues.

Purpose of the Study:

  • To assess US adults' acceptance of using digital information for COVID-19 control.
  • To identify factors influencing approval of digital data use in public health.

Main Methods:

  • A cross-sectional survey of 6284 US adults was conducted in July 2020.
  • Respondents rated acceptance of digital data use in 9 COVID-19 control scenarios.
  • Multivariable linear regression analyzed factors associated with support.

Main Results:

  • Overall approval for digital data use in COVID-19 control was low (28%-43%).
  • Support varied significantly by data source (e.g., smartphone vs. social media) and political ideology (conservatives and moderates showed less support).
  • Racial and ethnic minority groups expressed higher support compared to White, non-Hispanic respondents.

Conclusions:

  • Many US adults are hesitant about using personal digital information for COVID-19 mitigation.
  • Building public trust and employing diverse strategies are crucial for adopting digital health tools like contact tracing applications in pandemics.