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Using infographics to improve trust in science: a randomized pilot test
Jon Agley1,2, Yunyu Xiao3, Esi E Thompson4
1Prevention Insights, Department of Applied Health Science, School of Public Health Bloomington, Indiana University Bloomington, Bloomington, IN, USA. jagley@indiana.edu.
Researchers selected an infographic on science communication to combat COVID-19 misinformation. Infographic 3, focusing on credibility and consensus, was chosen for a large trial on trust in science and preventive behaviors.
Area of Science:
- Health communication
- Behavioral science
- Scientific literacy
Background:
- Combating COVID-19 misinformation is crucial for public health.
- Trust in science influences adherence to preventive behaviors.
- Effective communication strategies are needed to address misinformation.
Purpose of the Study:
- To iteratively select the most effective infographic for a large randomized trial.
- To assess infographic impact on trust in science and behavioral intentions.
- To identify optimal science communication methods for public health interventions.
Main Methods:
- Developed five distinct infographics based on 'trust in science' concepts.
- Recruited 100 participants via Amazon Mechanical Turk.
- Randomized participants to view one infographic and provide quantitative and qualitative feedback.
Main Results:
- All infographics were perceived as believable (means 5.27-5.97/7).
- No negative impacts on trust in science were observed.
- Infographic 3, illustrating changing narratives on butter/margarine, was selected based on credibility and consensus data.
Conclusions:
- Infographic 3 is the most promising candidate for a large-scale trial on trust in science.
- Effective infographics can be developed to address scientific misinformation.
- Further research should evaluate the impact of selected infographics on behavior.
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