Lateralization
Association Areas of the Cortex
Brain Imaging
Causes of Similarity-Dissimilarity Effect
Theory of Attribution II: Kelley's Covariation Theory
Cerebral Hemispheres
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Updated: Nov 3, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Pierre Enel1, Aster Q Perkins1, Erin L Rich1
1Nash Family Department of Neuroscience, Friedman Brain Institute, Icahn School of Medicine at Mount Sinai.
Value signals in the brain, crucial for decision-making, are not uniform. Research shows heterogeneity in orbitofrontal cortex value coding, suggesting a dynamic role in integrating information for behavior.
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