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Updated: Nov 3, 2025
12:09
Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
23.8K
Functional Food-Consumer Motivations and Expectations
Kinga Topolska1, Adam Florkiewicz2, Agnieszka Filipiak-Florkiewicz1
1Department of Plant Product Technology and Nutrition Hygiene, Faculty of Food Technology, University of Agriculture in Krakow, 30-149 Kraków, Poland.
Summary
Consumer attitudes toward functional foods (FF) are influenced by nutritional knowledge, with older adults and women showing greater interest. Evidence-based communication is key to market growth.
Area of Science:
- Food Science
- Consumer Behavior
- Nutrition Science
Background:
- Functional foods (FF) are increasingly relevant in the food market.
- Understanding consumer attitudes is crucial for FF market development.
- Previous research shows varied consumer focus and methodologies.
Purpose of the Study:
- To review and synthesize consumer attitudes toward functional foods.
- To identify key factors influencing functional food acceptance.
- To explore future perspectives for the functional food market.
Main Methods:
- Systematic review of 47 articles published over the last 20 years.
- Analysis of studies focusing on consumer awareness, attitudes, motivations, willingness, and acceptance.
- Synthesis of findings related to socio-demographic, cognitive, and attitudinal factors.
Main Results:
- Nutritional knowledge is the most significant factor in functional food acceptance.
- Older consumers exhibit higher interest in FF due to perceived health benefits.
- Women are more willing to balance taste and health aspects.
- Disease-preventative claims are highly attractive to consumers.
Conclusions:
- Nutritional knowledge and evidence-based communication are vital for increasing consumer interest in FF.
- Targeted communication strategies can enhance the functional food market.
- Future research should continue to explore consumer perceptions and market trends.
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