Quantifying Recruitment Source and Participant Communication Preferences for Alzheimer's Disease Prevention Research
D Julbe-Delgado1, J L O'Brien, R Abdulkarim
1Jerri D. Edwards, University of South Florida, 3515 E. Fletcher Ave, MDT 200, Tampa, FL 33613, USA, Telephone: (813) 974-6703; Fax (813) 974-2882, usfcognitiveagelab@gmail.com.
Background:
Evidence on effective engagement of diverse participants in AD prevention research is lacking.
Objectives:
To quantify recruitment source in relation to race, ethnicity, and retention.
Design:
Prospective cohort study.
Setting:
University lab.
Participants:
Participants included older adults (N=1170) who identified as White (86%), Black (8%), and Hispanic/Latino ethnicity (6%).
Measurements:
The Cognitive Aging Lab Marketing Questionnaire assessed recruitment source, social media use, and research opportunity communication preferences.
Results:
Effective recruitment methods and communication preferences vary by race and ethnicity. The most common referral sources were postcards for racial minorities, friend/family referrals for Hispanic/Latinos, and the newspaper for Whites. Whereas Whites preferred email communications, Hispanic/Latinos preferred texts.
Conclusions:
Recruiting diverse samples in AD prevention research is clinically relevant given high AD-risk of minorities and that health disparities are propagated by their under-representation in research. Our questionnaire and these results may be applied to facilitate effective research engagement.
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