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Conducting Qualitative Research Online: Challenges and Solutions
Stacy M Carter1, Patti Shih2, Jane Williams3
1ACHEEV, School of Health and Society, Faculty of the Arts, Social Sciences and Humanities, University of Wollongong, Wollongong, NSW, 2522, Australia. stacyc@uow.edu.au.
The Patient
|June 11, 2021
Summary
Qualitative health researchers can successfully transition to online environments by prioritizing inclusion and adapting ethical, technological, and social strategies. Careful planning ensures data richness and participant engagement in virtual research settings.
Area of Science:
- Health Research Methodology
- Digital Health
- Qualitative Research
Background:
- The increasing use of online environments necessitates adapting traditional qualitative health research methods.
- Transitioning to online research presents challenges in recruitment, data richness, participant engagement, and group consensus.
Purpose of the Study:
- To provide strategies for qualitative health researchers to effectively transition their practice to online environments.
- To identify essential ethical, technological, and social adaptations for online qualitative data collection.
Main Methods:
- The study proposes foregrounding inclusion in the design of online qualitative research.
- It suggests specific adaptations for ethical considerations, technological choices, and social engagement in virtual settings.
Main Results:
- Online qualitative research can improve recruitment but may decrease data richness and participant enjoyment.
- Successful online research requires mindful choices regarding participant privacy, rapport-building, distress protocols, and consent management.
- Technological choices must consider platform affordances, while social adaptations include new engagement protocols, group management, and altered researcher roles.
Conclusions:
- With strong design principles and attention to ethical, technical, and social challenges, online qualitative methods can significantly contribute to health research.
- Adapting research practices to online environments is crucial for the future of qualitative health research.
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