Time Unpacking Effect on Intertemporal Decision-Making: Does the Effect Change With Choice Valence?

People often feel that a period of time becomes longer when it is described in more detail or cut into more segments, which is known as the time unpacking effect. The current study aims to unveil how time unpacking manipulation impacts intertemporal decision making and whether the gain-loss valence of choices moderates such impacts. We recruited 87 college students (54 female) and randomly assigned them to the experimental conditions to complete a series of intertemporal choice tasks. The subjective values of the delayed choices were calculated for each participant and then analyzed. The results showed that participants perceived longer time delays and higher subjective values on the delayed gains (but not losses) in the time unpacking conditions than in the time packing conditions. These results suggest that time unpacking manipulation not only impacts time perception but also other factors, which in turn, influence the valuation of delayed outcomes and thereby intertemporal choices. The results are discussed in comparison to previous studies to highlight the complexity of the mechanism underlying the effect of time unpacking on intertemporal decision making.