Social Media Changes in Pediatric Residency Programs During COVID-19 Pandemic
J Clay Pruett1, Kristin Deneen1, Harrison Turner1
1School of Medicine, University of Alabama at Birmingham (JC Pruett, K Deneen, H Turner, T Kozar, NP Singh, TW King).
Objective:
To describe pediatric residency program's virtual presence and opportunities for the 2021 application cycle.
Methods:
A total of 202 pediatric residency programs from the Electronic Residency Application Service (ERAS) were reviewed for departmental and residency Twitter, Instagram, and Facebook accounts. These accounts, residency websites, and the Visiting Student Application Service (VSAS) were reviewed for open house opportunities and virtual subinternships. All data were collected from October 12-15, 2020.
Results:
A total of 261 social media accounts were identified. 123 (61%) programs had at least one account, with 32 (16%) programs having presence on all 3 platforms. 68 (34%) programs established new accounts after March 1, 2020. Instagram appeared most utilized with 106 (52%) programs having accounts. A total of 115 virtual open house opportunities were offered with most offers on Instagram by 61 (30%) programs. Only 2 virtual subinternships were listed on program websites, 2 on Twitter, 1 on Instagram, and 1 on Facebook.
Conclusions:
COVID-19 increased the number of social media accounts used by residency programs. Approximately one-third of all accounts were created after March 1, 2020. However, only 16% of residency programs have a presence on all 3 platforms, allowing for more online growth.
More Related Videos
Related Concept Videos
Social Foundations of Self IV: Self in Digital Communication
Current Trends in Nursing II
Issues And Trends In Healthcare Delivery System
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Bullying
Impact of Social Context on Individuals
Community Based Intervention
Foundations of Community Mental Health Programs
Central to the success of community-based interventions is the...


