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Instagram Versus Reality: Who Are Actually Plastic Surgeons?

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Many self-proclaimed plastic surgeons on Instagram lack board certification or plastic surgery training. This misinformation risks patient safety and damages the reputation of qualified plastic surgeons.

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Area of Science:

  • Medical Marketing
  • Surgical Education
  • Physician Advertising

Background:

  • Instagram is a key marketing platform for plastic surgeons as patients increasingly seek physicians online.
  • A review of US-based plastic surgeons' online presence was conducted to identify misinformation and dishonest advertising.

Purpose of the Study:

  • To assess the qualifications and training of individuals advertising as plastic surgeons on Instagram.
  • To identify potential misinformation and dishonest advertising practices on the platform.

Main Methods:

  • The Inflact database was searched for terms related to plastic, aesthetic, and cosmetic surgery.
  • Information reviewed included US physician accounts, medical training, American Board of Plastic Surgery (ABPS) certification, and posts.

Main Results:

  • 1399 physicians were identified; 1141 listed as "plastic surgeons" on Instagram.
  • 28% of these were not ABPS-certified, and 22% had no plastic surgery training.
  • Most physicians attended US medical schools, with varied US residency training pathways.

Conclusions:

  • A significant portion of "plastic surgeons" on Instagram lack proper certification and training.
  • This poses risks to patient safety and the integrity of the plastic surgery field.
  • Advocacy within professional societies is crucial to address these issues.