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Skipping the skippable: An empirical study with out-of-sample predictive relevance

Saima Munawar1, Fahim Syed Muhammad2, Shoeb Syed Ahmed3

  • 1Management and Social Sciences Department, Usman Institute of Technology, Karachi, Pakistan.

Journal of Community Psychology
|July 22, 2021
PubMed
Abstract

Keywords:
ad avoidancead valueentertainmentinformativenessintrusivenessirritationpre-roll advertisements

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