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Related Concept Videos

Attitudes01:54

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Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
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Attribution theory plays a crucial role in social psychology, helping to explain how individuals interpret the causes of behavior. One prominent model within this field is Harold Kelley's covariation theory, which provides a systematic approach to determining whether internal traits or external circumstances drive a person's actions. The model posits that individuals rely on three key types of information—consensus, consistency, and distinctiveness—to make these judgments.Consensus:...
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Assessment of Social Interaction Behaviors
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The Attitude-Behavior Relationship Revisited.

Christopher J Bechler1, Zakary L Tormala2, Derek D Rucker3

  • 1Mendoza College of Business, University of Notre Dame.

Psychological Science
|July 26, 2021
PubMed
Summary
This summary is machine-generated.

The attitude-behavior relationship is not linear, but nonlinear. As attitudes shift from negative to positive, behavior changes slowly at first, then steeply around neutral, and finally slows again.

Keywords:
attitude strengthattitudesbehaviorcategorical perceptionextremityopen dataopen materialspreregistered

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Area of Science:

  • Psychology
  • Social Psychology
  • Behavioral Science

Background:

  • The attitude-behavior relationship is a cornerstone in psychological research.
  • Existing literature predominantly assumes a linear attitude-behavior association.
  • Thousands of studies have explored this fundamental psychological connection.

Purpose of the Study:

  • To investigate the true nature of the attitude-behavior relationship.
  • To challenge the prevailing linear assumption with empirical evidence.
  • To propose a new framework for understanding attitude-behavior dynamics.

Main Methods:

  • Analysis of large-scale datasets including 4,101 participants from Amazon's Mechanical Turk.
  • Examination of 321,876 online reviews to capture real-world attitude-behavior patterns.
  • Statistical modeling to identify nonlinear trends in the attitude-behavior linkage.

Main Results:

  • The attitude-behavior relationship is systematically nonlinear across diverse contexts.
  • Behavioral shifts are gradual with extreme attitudes (negative or positive).
  • A steep increase in behavioral change occurs as attitudes cross the neutral point.

Conclusions:

  • The study reveals a fundamental nonlinear pattern in the attitude-behavior relationship.
  • Categorical perception principles may explain the observed nonlinear dynamics.
  • Researchers should reconsider how they conceptualize and measure attitude-behavior connections.