Exit choice during evacuation is influenced by both the size and proportion of the egressing crowd

It is unclear how building occupants take information from the social and built environment into account when choosing an egress route during emergency evacuation. Conflicting tendencies have been previously reported: to follow the crowd, to avoid congestion, and to avoid unknown egress routes alone. We hypothesize that these tendencies depend on an interaction between social influence and the affordances (opportunities for egress) of the built environment. In three virtual reality (VR) experiments (each N = 15), we investigated how social influence interacts with the affordances of available exits to determine exit choice. Participants were immersed in a crowd of virtual humans walking to the left or right exit, and were asked to walk to one of the exits. Experiment 1 tested the role of social influence by manipulating both the proportion of the crowd walking toward one exit (Crowd Proportion of 0 to 100%, in 10% increments) and the absolute number of virtual humans going to the exit (Crowd Size of 10 or 20). Experiment 2 tested the role of affordances by introducing two visible exit doors (1m width) in a closed room, and following the same protocol. Experiment 3 tested larger exit doors (3m width) that afford rapid egress for more people. In the small crowd, participants were increasingly likely to follow the majority as its proportion increased. In the large crowd, however, participants tended to avoid the more crowded exit if the doors were narrow (Experiment 2), but not if the doors were wide (Experiment 3). Participants tended to follow a 100% majority in all experiments, thereby avoiding going to an exit alone. We propose that the dynamics of exit choice can be understood in terms of competition between alternative egress routes: the attraction of an exit increases with the proportion of the crowd moving toward it, becoming dominant at 100%, but decreases with the absolute number in the crowd moving toward it, relative to the exit's affordance for egress.