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Do parental preferences predict engagement in child health programs?

Tony Beatton1, Carly J Moores2, Dipanwita Sarkar3

  • 1Behavioural Economics Society and Technology Centre, Faculty of Business and Law, Queensland University of Technology, Brisbane, Australia.

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Parental patience and risk tolerance predict engagement in child health programs. Understanding these behavioral factors can improve intervention program attendance and reduce attrition.

Keywords:
engagementfield experimenthealth programrisk attitudetime preference

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Area of Science:

  • Behavioral Economics
  • Public Health Interventions
  • Child Health Management

Background:

  • Intervention programs often face high attrition rates, impacting their effectiveness.
  • Previous research has not fully explored parental behavioral attributes influencing engagement in child-focused health programs.

Purpose of the Study:

  • To investigate the role of parental behavioral preferences, specifically time preference and risk tolerance, in predicting engagement with a child health management program.
  • To differentiate the influence of these preferences when outcomes pertain to children's health versus the parents' own health.

Main Methods:

  • An artifactual field experiment was conducted with former parent enrollees of a child health program in Australia.
  • Engagement was measured by program attendance.
  • Statistical analysis controlled for personality traits and socioeconomic factors.

Main Results:

  • Parental time preference and risk tolerance were found to be significant predictors of engagement (program attendance).
  • Higher levels of patience and risk tolerance in the health domain were positively associated with increased attendance.
  • These associations remained robust after accounting for other individual characteristics.

Conclusions:

  • Parental behavioral attributes, particularly patience and risk tolerance, are crucial factors influencing engagement in child health interventions.
  • Identifying and addressing these behavioral risk factors can inform strategies to enhance participant retention and program success.
  • This research offers valuable insights for designing more effective and engaging public health programs.