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Related Concept Videos

Framing Effects03:26

Framing Effects

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Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
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Related Experiment Video

Updated: Oct 25, 2025

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
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Assessing Consumer Preference for Overpackaging Solutions in E-Commerce.

Guojie Xie1, Lijuan Huang1, Chrysostomos Apostolidis2

  • 1School of Management, Guangzhou University, Guangzhou 510006, China.

International Journal of Environmental Research and Public Health
|August 7, 2021
PubMed
Summary
This summary is machine-generated.

Consumer preferences for e-commerce overpackaging solutions are positively influenced by recycling systems, government policy, and environmental awareness. Combined packaging negatively impacts preferences, highlighting the need for sustainable e-commerce practices.

Keywords:
SmartPLSconsumer preferenceelectronic commerceoverpackagingsolutions

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Area of Science:

  • Environmental Science
  • Consumer Behavior
  • Sustainable Business Practices

Background:

  • E-commerce growth has led to increased packaging waste, posing environmental and health risks.
  • Overpackaging in e-commerce is a significant contributor to this waste problem.
  • Limited research addresses consumer preferences for overpackaging solutions.

Purpose of the Study:

  • To explore consumer preferences for e-commerce overpackaging solutions using value co-creation (VCC) theory.
  • To identify key factors influencing consumer acceptance of sustainable packaging alternatives.
  • To provide actionable recommendations for businesses and policymakers.

Main Methods:

  • A survey of 632 online consumers in Guangzhou and Shenzhen.
  • Data analysis using SmartPLS software.
  • Application of value co-creation (VCC) theory to model consumer preferences.

Main Results:

  • Recycling systems, government policy, and consumer environmental awareness positively impact preference.
  • Combined packaging negatively impacts consumer preference.
  • Government policy mediates the relationship between recycling systems and consumer preference.

Conclusions:

  • Establishing robust recycling systems and promoting environmental awareness are crucial for consumer acceptance.
  • E-commerce platforms should offer alternatives to combined packaging.
  • Government intervention is vital for guiding sustainable practices in the e-commerce sector.