Public opinion as a means of managing social processes

The relevance of the study is expressed by the improvement and development of tools for managing social processes and public procedures. There are a large number of concepts and theories that explain certain aspects of public opinion: exposure to influence, an impact on people's actions, and its contradictory nature. The main forming factors of individual behavior are the stereotypes and values that are developed within society. In moments of social instability, the problem of governance and expression of public opinion progresses. The purpose of the study is to consider public opinion similarly and to search for patterns of its functioning. At present, there is a lack of an expressly unified model that allows characterizing all the laws of existence and its phenomena. Public opinion is understudied, despite the large volumes of theoretical research. This is explained by the predominance of psychological and sociological scientific concepts in the analysis of public opinion. This study is based on specific methods of conducting various sociological monitoring and developments in the field of methodology. Modern humanitarian knowledge misses certain problems related to the role of public opinion in the context of social processes. The practical significance of this study lies in the investigation and distribution of approaches to the study of public opinion as a means of managing social processes.