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Social Media and Academic Impact: Do Early Tweets Correlate with Future Citations?
Nilan G Vaghjiani1, Vatsal Lal1, Nima Vahidi1
1Department of Otolaryngology - Head & Neck Surgery, Virginia Commonwealth University School of Medicine, Richmond, VA, USA.
Ear, Nose, & Throat Journal
|August 25, 2021
Summary
Social media platforms like Twitter may boost article impact. Tweeted articles received 26% more citations than non-tweeted ones, suggesting a positive correlation between tweets and citation counts.
Area of Science:
- Medical research
- Bibliometrics
- Scientific communication
Background:
- Social media platforms (SMPs) are increasingly used for academic dissemination.
- Understanding the impact of SMPs on research visibility is crucial.
Purpose of the Study:
- To investigate the influence of social media platforms, specifically Twitter, on the citation impact of otolaryngology articles.
- To determine if tweets correlate with increased article citations.
Main Methods:
- A cross-sectional study analyzed 3094 articles from top otolaryngology journals published in January 2015.
- Data on accumulated citations and Twitter mentions were collected in 2021.
- Compared citation and tweet counts for tweeted versus non-tweeted articles over a 5-year period.
Main Results:
- Tweeted articles received 26% more citations on average than non-tweeted articles (12.1 vs. 9.6 citations, P < .001).
- Review articles garnered the most citations, while editorials had the fewest.
- Tweeted articles showed a higher peak citation rate increase per year compared to non-tweeted articles.
Conclusions:
- A moderate correlation exists between Twitter activity and article citations.
- Dissemination of knowledge via social media platforms like Twitter can significantly impact research visibility and influence.
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