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Prosocial vaccination.

Robert Böhm1, Cornelia Betsch2

  • 1Faculty of Psychology, University of Vienna, Universitätsstrasse 7, 1010 Vienna, Austria; Department of Psychology, Copenhagen Center for Social Data Science (SODAS), University of Copenhagen, Øster Farimagsgade 2A, 1353 Copenhagen K, Denmark.

Current Opinion in Psychology
|September 13, 2021
PubMed
Summary
This summary is machine-generated.

Vaccination protects individuals and communities. Highlighting the social benefits of vaccines, like community protection, may encourage more people to get vaccinated, improving public health.

Keywords:
Community protectionHerd immunityProsocialityVaccinationVaccine uptake

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Area of Science:

  • Social psychology
  • Public health
  • Vaccinology

Background:

  • Vaccines offer direct protection to individuals and indirect protection to the community (herd immunity).
  • Vaccination can be framed as a prosocial behavior, benefiting others.
  • Understanding the link between prosocial concerns and vaccination is crucial for public health strategies.

Purpose of the Study:

  • To review empirical evidence on the relationship between prosocial concerns and vaccination intentions.
  • To explore strategies for promoting vaccination by emphasizing community protection and concern for vulnerable populations.
  • To identify future research directions for optimizing prosocial vaccination communication.

Main Methods:

  • Systematic review of empirical studies examining prosocial motivations for vaccination.
  • Analysis of research on communication strategies highlighting community benefits and altruistic concerns.
  • Synthesis of evidence on the effectiveness of prosocial messaging in increasing vaccine uptake.

Main Results:

  • Prosocial concerns are empirically linked to vaccination intentions.
  • Communicating community protection and appealing to concern for vulnerable others can enhance vaccine uptake.
  • Framing vaccination as a prosocial act is a promising communication strategy.

Conclusions:

  • Emphasizing the prosocial aspects of vaccination is a viable strategy to improve vaccine acceptance.
  • Further research is needed to refine and expand the application of prosocial messaging.
  • This approach holds potential for increasing vaccination rates and strengthening community immunity.