Prosocial vaccination
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Updated: Oct 20, 2025
Fabrication of Pulsatile Polymeric Microparticles Encapsulating Rabies Antigen
Published on: May 12, 2023
Robert Böhm1, Cornelia Betsch2
1Faculty of Psychology, University of Vienna, Universitätsstrasse 7, 1010 Vienna, Austria; Department of Psychology, Copenhagen Center for Social Data Science (SODAS), University of Copenhagen, Øster Farimagsgade 2A, 1353 Copenhagen K, Denmark.
Abstract:
Most vaccines not only directly protect vaccinated individuals but also provide a social benefit through community protection. Therefore, vaccination can be considered a prosocial act to protect others. We review the recent empirical evidence on (i) how prosocial concerns relate to vaccination intentions and (ii) promoting prosocial vaccination through explaining community protection or inducing concern for vulnerable others. The available evidence suggests that promoting the prosocial aspect of vaccinations could be a vaccination communication strategy to improve vaccine uptake. We point to several areas in which future research can test the boundary conditions of this approach and increase its effectiveness.
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