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A Study on Green Advertising Effectiveness in the Perspective of Image Proximity

Guanghua Sheng1, Qing Xia1, Beibei Yue1

  • 1School of Business, Jilin University, Changchun, China.

Frontiers in Psychology
|September 17, 2021
PubMed

Keywords:
advertising attitudeexperience productimage proximitymental imageryproduct attitudesearch productspatial distance

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