Expected Value
Unrealistic Optimism Bias
Quantifying Work
Statistical Significance
Uncertainty: Confidence Intervals
Interpretation of Confidence Intervals
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Updated: Oct 18, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Shelby D Reed1, Jui-Chen Yang1, Juan Marcos Gonzalez1
1Duke Clinical Research Institute, Preference Evaluation Research Group, Duke University, Durham, NC, USA.
Patients value hope, assigning monetary value to a chance of long-term survival. However, this value diminishes when it requires a high probability of shorter survival, indicating context-dependent preferences for hope.
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