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Related Concept Videos

Bioequivalence Experimental Study Designs: Repeated Measures, Cross-Over, Carry-Over, and Latin Square Designs01:15

Bioequivalence Experimental Study Designs: Repeated Measures, Cross-Over, Carry-Over, and Latin Square Designs

Bioequivalence experimental study designs play a pivotal role in testing the effectiveness of various treatments. Key among these are the repeated measures, cross-over, carry-over, and Latin square designs. In the repeated measures design, each subject receives all treatments, allowing for temporal comparisons. This type of design is useful in reducing variability but requires careful planning to avoid bias.The cross-over design, an economical method, involves sequential administration of...
Crossover Experiments01:16

Crossover Experiments

Crossover experiments, also called the repeated-measurements design, is a study design in which all experimental units are exposed to all treatments in different periods. Crossover experiments are generally used in psychology, the pharmaceutical industry, agriculture, and medicine.
Crossover designs are performed even with smaller sample sizes since the samples can act as their controls. These are better than simple randomized trials since patients are exposed to all the treatments.
Blinding01:11

Blinding

Blinding is a commonly used method of not telling participants which treatment a subject is receiving. Blinding is a critical part of a randomized control trial or RCT. It reduces the bias that affects the results. In an RCT, blinding is used in the form of a placebo. A placebo effect occurs when untreated subjects falsely believe they have received the treatment and report improved symptoms. A placebo or a dummy treatment is administered to subjects to negate the bias caused by such an effect.
Randomized Experiments01:13

Randomized Experiments

The randomization process involves assigning study participants randomly to experimental or control groups based on their probability of being equally assigned. Randomization is meant to eliminate selection bias and balance known and unknown confounding factors so that the control group is similar to the treatment group as much as possible. A computer program and a random number generator can be used to assign participants to groups in a way that minimizes bias.
Simple randomization
Simple...
What is an Experiment?01:12

What is an Experiment?

An experiment is a planned activity carried out under controlled conditions. The purpose of an experiment is to investigate the relationship between two variables. When one variable causes change in another, we call the first variable the explanatory or independent variable. The affected variable is called the response or dependent variable. In a randomized experiment, the researcher manipulates values of the explanatory variable and measures the resulting changes in the response variable. The...
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Bioequivalence experimental study designs are crucial methodologies used in evaluating and comparing the bioavailability of different drug products. These designs are categorized into various types: completely randomized, randomized block, repeated measures, cross and carry-over, and Latin square designs.Completely randomized designs involve randomly allocating treatments to all subjects participating in the experiment. This allocation is achieved by assigning unique random numbers to subjects...

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Related Experiment Video

Updated: May 9, 2026

Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
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Published on: December 5, 2025

Can Large Language Models Predict Patient Treatment Choices? A Discrete Choice Experiment Framework.

Tina Cheng1, Juan Marcos Gonzalez2, Matthew M Engelhard3

  • 1Department of Population Health Sciences, Preference Evaluation Research Group, Duke University School of Medicine, Durham, NC, USA.

Value in Health : the Journal of the International Society for Pharmacoeconomics and Outcomes Research
|May 7, 2026
PubMed
Summary
This summary is machine-generated.

Large-language-models like GPT-4 can predict patient health preferences using discrete choice experiments. GPT-4 achieved 70% accuracy, showing potential for inferring patient choices from limited data.

Keywords:
discrete choice experimentlarge language modelspatient preferencespreference prediction

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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Area of Science:

  • Health economics
  • Artificial intelligence in healthcare
  • Patient-reported outcomes

Background:

  • Predicting patient health preferences is crucial for personalized medicine.
  • Discrete choice experiments (DCEs) are commonly used to elicit patient preferences.
  • Large-language-models (LLMs) offer new possibilities for analyzing complex health data.

Purpose of the Study:

  • To evaluate the accuracy of GPT-4, a large-language-model, in predicting patient health preference-consistent choices.
  • To assess the viability of using LLMs within a discrete choice experiment (DCE) framework for preference prediction.

Main Methods:

  • Generated synthetic patient data from real DCE responses of cancer patients.
  • Used GPT-4 to predict choices on hold-out questions based on varying numbers of sample questions.
  • Assessed prediction accuracy across four experiments, varying sample size and question characteristics.

Main Results:

  • GPT-4 achieved an average prediction accuracy of approximately 70% across experiments.
  • Prediction accuracy improved with an increasing number of sample questions, up to a plateau.
  • GPT-4 showed higher accuracy for choice questions with more distinct attribute differences.

Conclusions:

  • GPT-4 can effectively infer patient preferences from limited choice data.
  • LLM performance in preference prediction is comparable to surrogate decision-makers.
  • The number of sample questions influences LLM accuracy, with diminishing returns after a certain point.