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[Successful knowledge exchange in virtual teams-how important is social presence?]
Stephanie Tietz1, Evi Kneisel2, Katja Werner3
1Fakultät Wirtschaftswissenschaften, Technische Universität Chemnitz, Thüringer Weg 7, 09126 Chemnitz, Deutschland.
Zeitschrift Fur Arbeitswissenschaft
|October 18, 2021
Summary
Social presence, the feeling of togetherness in virtual teams, significantly enhances knowledge sharing. Fostering this connection improves collaboration and team success.
Area of Science:
- Information Science
- Organizational Behavior
- Communication Studies
Context:
- Virtual teams face challenges in knowledge sharing due to technology, distance, and lack of personal contact.
- Existing research often prioritizes technical or social factors over the role of social presence.
- Social presence is defined as the sense of togetherness experienced by team members despite physical distance.
Purpose:
- To investigate the influence of social presence on the success of knowledge sharing in virtual teams.
- To explore the relationship between social presence and effective virtual collaboration.
Summary:
- This study utilized the Critical Incident Technique, conducting 26 interviews with virtual team members.
- Participants described successful and unsuccessful knowledge exchange scenarios.
- Analysis revealed that social presence was more prevalent in successful knowledge sharing situations, highlighting its importance.
Impact:
- Social presence can be enhanced through media richness and by supporting social interactions within virtual teams.
- Findings offer practical implications for optimizing knowledge sharing in virtual collaboration.
- The research underscores the value of social presence for effective virtual team functioning.
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