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Gyeongcheol Cho1, Marko Sarstedt2,3, Heungsun Hwang1
1McGill University, Montreal, Quebec, Canada.
Structural equation modeling (SEM) has two domains: factor-based and component-based. Component-based SEM approaches are more robust to construct misrepresentation and recommended over factor-based ones, with GSCA preferred over PLSPM.
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