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Related Experiment Video

Updated: Oct 16, 2025

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Editorial: Consumer's Behavior Beyond Self-Report

Alexandra Wolf¹, Kazuo Ueda²

¹Department of Human Science, Research Center for Applied Perceptual Science, Kyushu University, Fukuoka, Japan.

Frontiers in Psychology

|October 21, 2021

Summary

No abstract available in PubMed .

Keywords:

application consumer behavior decision-making eye-tracking marketing neuroscience physiology

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