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Mechanism of WeChat's Impact on Public Risk Perception During COVID-19
Yue Zhuang1, Tiantian Zhao1, Xuanrong Shao1
1School of Safety Science and Emergency Management, Wuhan University of Technology, Wuhan City, Hubei Province, People's Republic of China.
Purpose:
Taking COVID-19 as an example, this paper explores the mechanism of WeChat's impact on risk information transmission in social media and builds a model of WeChat's impact on public risk perception based on risk communication.
Methods:
Research primarily utilised the questionnaire survey method to collect and analyse public attitudes towards COVID-19 to achieve the research goals. We checked the adequacy of measurements and tested the hypotheses with regression analysis based on 801 participants in China.
Results:
The results indicated that the levels of the public WeChat COVID-19 risk information attention and trust had a significant positive impact on the public's risk perception and willingness of pandemic prevention. The improved public risk perception of COVID-19 as a mediator enhanced the public pandemic prevention ability, which allowed WeChat to play a more effective role in major disaster emergency.
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