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A Qualitative Content Analysis of Cardiovascular Diseases Related Health Information Targeted at the Hui Minority on

Lei Yang1, Yuping Mao2, Jeroen Jansz1

  • 1Erasmus Research Centre for Media, Communication and Culture, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam, 3062 PA Rotterdam, The Netherlands.

Healthcare (Basel, Switzerland)
|October 23, 2021
PubMed

Insights

This study found that WeChat articles on cardiovascular diseases (CVDs) and risk factors (CVRFs) do not target China's Hui minority, despite their high CVRF prevalence. No tailored health information was identified for this population.

Area of Science:

  • Public Health
  • Health Communication
  • Minority Health

Background:

  • Cardiovascular diseases (CVDs) are a leading cause of mortality in China.
  • The Chinese Hui minority exhibits a high prevalence of cardiovascular risk factors (CVRFs).
  • WeChat is a prevalent social media platform in China for health information dissemination.

Purpose of the Study:

  • To investigate the extent and manner to which WeChat official accounts disseminate information on CVDs and CVRFs.
  • To determine if this information is specifically tailored to the needs of the Chinese Hui minority population.

Main Methods:

  • Qualitative analysis of 108 articles from WeChat official accounts.
  • Thematic analysis to identify key topics and target audiences.

Main Results:

  • Two dominant themes emerged: healthy lifestyle guidance and explanations of CVDs/CVRFs.
  • Traditional Chinese medicine was identified as a unique thematic element.
  • No articles were found to contain information specifically tailored to the Hui minority, despite their elevated CVRF prevalence.

Conclusions:

  • Current WeChat health information regarding cardiovascular health does not adequately address the specific needs of the Hui minority.
  • There is a significant gap in culturally relevant and targeted health communication for this high-risk population.
  • Further research and targeted interventions are needed to improve cardiovascular health literacy and outcomes among the Hui people.

Keywords:
Chinese Hui ethnic minority peopleWeChat official accountscardiovascular diseaseshealth informationqualitative content analysistraditional Chinese medicine

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