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Using a Generalizable Photo-Coding Methodology for Assessing Organizational Culture Artifacts.

Zinta S Byrne¹, Kelly A Cave¹, Steven D Raymer¹

¹Department of Psychology, Colorado State University, 1876 Campus Delivery, Fort Collins, CO 80523 USA.

Journal of Business and Psychology

|October 25, 2021

Summary

This study introduces a new, unobtrusive method for assessing organizational culture by analyzing office photos. This approach measures visible artifacts, offering a more complete understanding of workplace culture beyond just values or assumptions.

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Area of Science:

Organizational Behavior
Sociology
Management Science

Background:

Scholars commonly use Schein's three-layer model of organizational culture (artifacts, values/norms, underlying assumptions).
Existing research often neglects the measurement of artifacts, the most visible cultural layer.
Current culture assessment methods are time-consuming and may only capture a partial view of culture.

Purpose of the Study:

To present a novel, unobtrusive method for coding organizational culture artifacts using photos of office spaces.
To demonstrate a grounded theory approach, including content analysis, thematic analysis, and intensity scoring, for artifact coding.
To highlight the added value of artifact assessment in complementing existing qualitative culture assessments.

Main Methods:

Development of a grounded theory approach for artifact coding.
Application of content analysis, thematic analysis, and intensity scoring to photographic data of office environments.
Utilizing an unobtrusive photo coding method to minimize participant burden.

Main Results:

A practical, tutorial-based guide for researchers to implement artifact coding from office photos is provided.
The method effectively codes visible artifacts, offering insights into cultural manifestations.
Artifact coding was shown to augment existing qualitative culture assessments, providing a more comprehensive understanding.

Conclusions:

The developed unobtrusive photo coding method offers a valuable tool for assessing organizational culture artifacts.
Measuring artifacts provides a more complete picture of organizational culture, complementing assessments of values and assumptions.
Encouraging the assessment of artifacts can lead to a deeper, more holistic understanding of organizational dynamics.