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Related Concept Videos

Case Studies01:22

Case Studies

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There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it.
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Purposive Learning01:22

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E. C. Tolman emphasized the purposiveness of behavior — the idea that much of our behavior is goal-directed. For instance, employees who aim for a promotion work diligently to meet their targets. Tolman argued that when classical conditioning and operant conditioning occur, the organism acquires certain expectations. In classical conditioning, a child might fear a dog because they expect it to bite. In operant conditioning, a person might consistently work overtime because they expect a...
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Nursing Process for Patient and Caregiver Teaching II: Planning and Implementation01:24

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Cognitive Learning01:21

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Cognitive learning is based on purposive behavior, incidental learning, and insight learning.
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Health Information Technology and Healthcare Information System01:30

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Health Information Technology (HIT)
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A study design is a set of techniques that allow a researcher to collect and analyze data from different variables defined for a specific research problem. Statistics is commonly for effective study design and more robust experiments,
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Related Experiment Video

Updated: Oct 14, 2025

Eye-tracking Technology and Data-mining Techniques used for a Behavioral Analysis of Adults engaged in Learning Processes
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E-learning intention material using TAM: A case study.

Madini O Alassafi1

  • 1Department of Information Technology, Faculty of Computing and Information Technology, King Abdulaziz University, Saudi Arabia.

Materials Today. Proceedings
|November 3, 2021
PubMed
Summary

Students

Area of Science:

  • Education
  • Educational Technology
  • Human-Computer Interaction

Background:

  • The COVID-19 pandemic necessitated a rapid shift from traditional face-to-face education to online learning environments.
  • Research has explored the effects of online education on student learning outcomes and engagement.
  • Understanding student intentions regarding future learning modes is crucial for educational planning.

Purpose of the Study:

  • To investigate student intentions to continue with e-learning or return to face-to-face instruction post-pandemic.
  • To examine the factors influencing these intentions using the Technology Acceptance Model (TAM).
  • To identify key drivers and barriers in the adoption of online education.

Main Methods:

  • A quantitative study involving 291 students who completed a specially designed questionnaire.
Keywords:
COVID-19E-LearningKAU case studyTAM

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  • Structural equation modeling was employed to analyze the relationships between variables.
  • The Technology Acceptance Model (TAM) framework was utilized to assess factors like Perceived Usefulness and Perceived Ease of Use.

    • Main Results:

    • Academic motivation positively influences Behavioral Intention, mediated by Perceived Usefulness and Perceived Ease of Use.
    • Knowledge Quality and Technology Fit significantly impact students' perceptions of usefulness and ease of use.
    • Information Quality, Social Influence, and direct links between Ease of Use and Behavioral Intention were not significant.

    Conclusions:

    • Perceived Usefulness and Perceived Ease of Use are critical determinants of Behavioral Intention in online learning.
    • Academic motivation, Knowledge Quality, and Technology Fit are important factors shaping student acceptance of e-learning.
    • Future e-learning strategies should focus on enhancing perceived usefulness, ease of use, and academic motivation to encourage continued adoption.