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Updated: Oct 14, 2025

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Published on: September 10, 2018
Big Data and Real-World Data based Cost-Effectiveness Studies and Decision-making Models: A Systematic Review and
Z Kevin Lu1, Xiaomo Xiong1, Taiying Lee1
1Department of Clinical Pharmacy and Outcomes Sciences, University of South Carolina, Columbia, SC, United States.
Real-world data (RWD) is increasingly used in cost-effectiveness analysis (CEA), but big data applications are rare. Future RWD CEA studies should control confounders and discount long-term costs when not using decision-analytic models.
Area of Science:
- Health Economics
- Data Science
- Pharmacoeconomics
Background:
- Big data and real-world data (RWD) are increasingly utilized in cost-effectiveness analysis (CEA).
- However, the specific characteristics and methodologies of CEA studies employing big data and RWD are not well-understood.
- This study addresses this knowledge gap by reviewing existing literature.
Purpose of the Study:
- To review the characteristics and methodologies of CEA studies based on big data and RWD.
- To compare methodologies between CEA studies that use decision-analytic models and those that do not.
Main Methods:
- A comprehensive literature search was conducted across major databases (Medline, Embase, Web of Science, Cochrane Library) up to June 2020.
- Included were full CEA studies with incremental analysis using RWD for both effectiveness and costs.
- No restrictions were placed on publication date.
Main Results:
- 70 CEA studies using RWD were identified, with a significant increase in publications from 2011-2020.
- Few studies utilized big data; pharmacological interventions were most common.
- Studies with decision-analytic models focused on treatment regimens, while those without often evaluated pharmacological interventions.
- Effectiveness and costs were more frequently sourced from literature reviews in studies using models.
- All studies with models included sensitivity analyses, unlike some without models, which also lacked confounder control.
Conclusions:
- Real-world data (RWD) is becoming more prevalent in cost-effectiveness analysis (CEA).
- The application of big data in CEA remains limited.
- Future CEA studies using RWD should prioritize confounder control and long-term cost discounting when decision-analytic models are absent.
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