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Snacktivity™ to Promote Physical Activity: a Qualitative Study.

Natalie Tyldesley-Marshall1, Sheila M Greenfield2, Helen M Parretti3

  • 1School of Sport, Exercise and Health Sciences, Loughborough University, Loughborough, LE11 3TU, Leicestershire, UK.

International Journal of Behavioral Medicine
|November 16, 2021
PubMed
Summary

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Snacktivity, a new approach promoting short bursts of physical activity, was found to be a motivating and accessible strategy for inactive adults. This method shows potential for encouraging regular physical activity and habit formation.

Area of Science:

  • Behavioral Science
  • Public Health
  • Exercise Science

Background:

  • Many adults fail to meet the recommended 150 minutes of weekly moderate-to-vigorous physical activity.
  • International physical activity guidelines no longer mandate 10-minute minimum bout durations.
  • Snacktivity offers a novel approach by encouraging frequent, short (2-5 minute) physical activity sessions.

Purpose of the Study:

  • To explore the acceptability and potential of the Snacktivity approach for promoting physical activity in inactive adults.
  • To understand public perception and potential for behavior change associated with short physical activity bouts.

Main Methods:

  • A qualitative study involving 31 inactive adults participating in the Snacktivity™ program for five days.
  • Semi-structured interviews were conducted to gather in-depth feedback on participants' experiences.
Keywords:
InterviewsPhysical activityQualitative researchSmall boutsSnacktivity™

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  • Data analysis employed the Framework approach to identify key themes and insights.

    • Main Results:

    • Participants found Snacktivity easy to implement, increasing their awareness of daily physical activity opportunities.
    • The approach was perceived as motivating, despite some identified barriers to consistent adoption.
    • Habit formation was highlighted as crucial for sustained engagement with short physical activity bouts.

    Conclusions:

    • The Snacktivity concept is well-received by the public and viewed as a motivating strategy for increasing physical activity.
    • Snacktivity demonstrates potential as an effective public health intervention for promoting physical activity and improving health outcomes.
    • Future physical activity guidance should consider innovative approaches like Snacktivity to enhance adherence and health promotion.