Mapping the Greek Wine Supply Chain: A Proposed Research Framework

Area of Science:

• Supply Chain Management
• Agricultural Economics
• Business Studies

Background:

• The wine industry encompasses complex, intertwined product and service supply chains from production to consumption.
• Existing research perspectives like sustainability, resilience, and circular economy face challenges due to the sector's complexity, numerous stakeholders, and intricate interdependencies.
• Effectiveness of research directions is questionable without a comprehensive understanding of the sector's structure and flows.

Purpose of the Study:

• To provide a tool for designing targeted future research within the complex wine industry environments.
• To develop an integrated research framework for the Greek wine industry.
• To identify leading research priorities for the sector.

Main Methods:

• Employed an end-to-end mapping approach.
• Utilized data from the Greek wine supply chain.
• Created three supply chain maps detailing structure, processes, and actors (basic production, value chain, stakeholders).

Main Results:

• Developed three comprehensive supply chain maps of the Greek wine industry.
• Revealed the structure, processes, and actors across different supply chain perspectives.
• Synthesized maps to provide an overall understanding, highlighting interactions and information bottlenecks.

Conclusions:

• The study offers an integrated research framework for the wine industry.
• The mapping approach provides essential insights for a compelling research agenda.
• Identified leading priorities for the Greek wine industry, focusing on enhancing understanding and addressing complexities.