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Key components and critical factors for developing a telehealth business framework: a qualitative study
Farnia Velayati1, Haleh Ayatollahi2, Morteza Hemmat3
1Department of Health Information Management, School of Health Management and Information Sciences, Iran University of Medical Sciences, Tehran, Iran.
BMC Medical Informatics and Decision Making
|December 5, 2021
Summary
Developing a successful telehealth business requires understanding key components and critical factors. This study identified essential elements for a telehealth business framework, including value creation, resources, activities, and customer feedback, to ensure sustainability and commercialization.
Area of Science:
- Health Informatics
- Digital Health
- Health Services Management
Background:
- Telehealth technology offers solutions for healthcare service delivery and resource distribution challenges.
- Successful telehealth business operation necessitates careful consideration of critical components and factors.
- A structured telehealth business framework aids in understanding these essential elements.
Purpose of the Study:
- To identify key components for a telehealth business framework.
- To determine critical success factors for telehealth businesses.
- To understand challenges and barriers in telehealth business development.
Main Methods:
- Qualitative study conducted in 2020.
- In-depth, semi-structured interviews with 22 experts across various health-related fields.
- Framework analysis used for data interpretation.
Main Results:
- Four main themes emerged: key components, success factors, challenges, and barriers.
- Key components include value creation, resources, activities, partners, licenses, pricing, revenue, marketing, support, and customer feedback.
- Success factors involve support and economic benefits, while challenges and barriers can impede business success.
Conclusions:
- Developing a telehealth business framework is crucial for comprehensive business planning and commercialization.
- Identified components and factors can guide the development of sustainable telehealth businesses.
- Further research is needed to apply these findings to practical business planning and successful telehealth operations.