Related Experiment Video
Updated: Oct 11, 2025

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Published on: May 24, 2019
Exploring Destination Choice Intention by Using the Tourism Photographic: From the Perspectives of Visual Esthetic
Weiwei Deng1, Yingxing Lin1, Lijun Chen2,3
1School of Economics and Management, Fuzhou University, Fuzhou, China.
Abstract:
This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management.
Related Concept Videos
Gestalt Principles of Perception
Photoreceptors and Visual Pathways
Depth Perception and Spatial Vision
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Vision
Visual System
Once through the pupil, the light passes through the lens, a...

