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Updated: Oct 10, 2025
07:57
Accuracy in Dental Medicine, A New Way to Measure Trueness and Precision
Published on: April 29, 2014
13.5K
Dentistry, the press and a pandemic.
Matthew J Sedgwick1, Deborah Krishnapillai2
1Department of Oral and Maxillofacial Surgery, John Radcliffe Hospital, Headley Way, Headington, Oxford, Oxfordshire, OX3 9DU, UK. matthew.sedgwick@nhs.net.
British Dental Journal
|December 15, 2021
Summary
Media coverage of dentistry during COVID-19 highlighted patient access, DIY procedures, and financial concerns. Newspapers promoted positive oral health messages and discussed challenges faced by dental practices and patients.
Area of Science:
- Media Studies
- Public Health
- Dental Practice Management
Background:
- Newspapers serve as a significant information source for the public.
- The COVID-19 pandemic prompted increased information seeking regarding health matters.
- Media representation of healthcare, including dentistry, is crucial during public health crises.
Purpose of the Study:
- To analyze media representation of dentistry during the COVID-19 pandemic.
- To identify key themes in newspaper articles concerning dental services and patient experiences.
Main Methods:
- A qualitative analysis was conducted on newspaper articles featuring dentistry.
- Articles were systematically searched across multiple newspaper websites from March 23, 2020, to December 31, 2020.
Main Results:
- 179 articles were analyzed, revealing themes such as access to dental services, DIY dentistry, and emergency dental care.
- Financial concerns, practice closures, oral health promotion, personal protective equipment (PPE), and return-to-work protocols were also prominent.
- Dental misconduct was rarely reported in the analyzed media.
Conclusions:
- Newspapers played a role in disseminating positive oral health messages.
- Media coverage reflected the challenges faced by dental professionals and patients during the pandemic, including practice reopening issues and lockdown impacts.
- A constructive collaboration between the media and dental professionals was evident.
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