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The importance of personally relevant knowledge for pandemic risk prevention behavior: A multimethod analysis and

Linda Golden1, Danae Manika2, Patrick Brockett3

  • 1Department of Marketing, McCombs School of Business, University of Texas at Austin, Austin, Texas, USA.

Health Marketing Quarterly
|December 22, 2021
PubMed

Keywords:
Asymmetric measurementdisease prevention behaviorinformation acquisitioninformation theoryprior knowledgerelevance theory

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