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How Does Gender Moderate Customer Intention of Shopping via Live-Streaming Apps during the COVID-19 Pandemic Lockdown

Yuyang Zhao1, Fernando Bacao1

  • 1NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, 1070-312 Lisboa, Portugal.

International Journal of Environmental Research and Public Health
|December 24, 2021
PubMed

Keywords:
COVID-19Flow TheoryUnified Theory of Acceptance and Use of Technology 2agecustomer behaviorgenderlive-streaming shopping appspsychological processstimulus-organism-response framework

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