My Fight or Yours: Stereotypes of Activists From Advantaged and Disadvantaged Groups

In social movements, activists may belong to either the disadvantaged or the advantaged group (e.g., Black racial justice activists or White racial justice activists). Across three experimental survey studies, we examined the content of these stereotypes by asking participants to freely generate a list of characteristics to describe each target group-a classic paradigm in stereotype research. Specifically, we examined the stereotypes applied to Black and White activists within racial justice movements (Study 1, n = 154), female and male activists within feminist movements (Study 2, n =134), and LBGT and straight activists within Lesbian, Gay, Bisexual, and Transgender movements (Study 3, n =156). We found that the "activist" category was consistently differentiated into subcategories based on group status: Disadvantaged group activists were stereotyped as strong and aggressive, whereas advantaged group activists were stereotyped as altruistic and superficial. These findings underscore the importance of considering status differences to understand the social perception of activists.