Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Dietary Connections01:23

Dietary Connections

53.5K
In biological systems, most metabolic pathways are interconnected. The cellular respiration processes that convert glucose to ATP—such as glycolysis, pyruvate oxidation, and the citric acid cycle—tie into those that break down other organic compounds. As a result, various foods—from apples to cheese to guacamole—end up as ATP. In addition to carbohydrates, food also contains proteins and lipids—such as cholesterol and fats. All of these organic compounds are used...
53.5K
Confirmation Biases01:31

Confirmation Biases

5.6K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.6K
Fats as Energy Storage Molecules01:06

Fats as Energy Storage Molecules

25.6K
Triglycerides are a form of long-term energy storage molecules. They are made of glycerol and three fatty acids. To obtain energy from fat, triglycerides must first be broken down by hydrolysis into their two principal components, fatty acids and glycerol. This process, called lipolysis, takes place in the cytoplasm. The resulting fatty acids are oxidized by β-oxidation into acetyl-CoA, which is used by the Krebs cycle. The glycerol that is released from triglycerides after lipolysis...
25.6K
Proteins: Dietary Sources and Requirements01:28

Proteins: Dietary Sources and Requirements

566
Consuming animal-based products offers high-quality proteins that contain optimal levels and combinations of essential amino acids, crucial for tissue repair and growth. Foods like eggs, milk, fish, and most meats are a source of complete proteins. Legumes and cereals are abundant in proteins; however, they typically lack a full range of essential amino acids. As a result, they are considered incomplete protein sources. Some plant sources like soybeans, quinoa, and amaranth do contain complete...
566
Protein Digestion01:02

Protein Digestion

104.7K
Protein digestion begins in the stomach, where the highly acidic environment can easily disrupt protein structure by exposing the peptide bonds of polypeptide chains. After polypeptide chains are broken into individual amino acids by a series of digestive enzymes, the amino acids are transported to the liver via the bloodstream to produce energy.
104.7K
Lipid Digestion01:06

Lipid Digestion

92.9K
Lipids are large molecules that are generally not water-soluble. Since most of the digestive enzymes in the human body are water-based, there are specific steps the body must take to break down lipids and make them available for use.
92.9K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Who Is to Blame When Spreading Behavior Cascades Into Harm? Blame Attribution Traces the Causal Chain of Actions.

Personality & social psychology bulletin·2026
Same author

Implicit and explicit emotional reactions to witnessing prejudice.

Group processes & intergroup relations : GPIR·2025
Same author

Individual-Community Misalignment in Partisan Identity Predicts Distancing From Norms During the COVID-19 Pandemic.

Social psychological and personality science·2023
Same author

My Fight or Yours: Stereotypes of Activists From Advantaged and Disadvantaged Groups.

Personality & social psychology bulletin·2021
Same author

The role of psychological research in understanding and responding to links between climate change and conflict.

Current opinion in psychology·2021
Same author

Collective psychological ownership and the rise of reactionary counter-movements defending the status quo.

The British journal of social psychology·2020

Related Experiment Video

Updated: Aug 24, 2025

Errors as a Means of Reducing Impulsive Food Choice
07:07

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

8.7K

Getting the message across: flexitarians as messengers for meat reduction.

Joel Ginn1, Brian Lickel1

  • 1University of Massachusetts Amherst.

The Journal of Social Psychology
|October 22, 2022
PubMed
Summary

Reducing meat consumption, rather than eliminating it, may be a more effective strategy for climate change communication. Messages and messengers focused on reduction are better accepted and shared more widely than strict vegetarian approaches.

Keywords:
Meatclimate changeflexitarianmessagingvegetarian

More Related Videos

Solid Plate-based Dietary Restriction in Caenorhabditis elegans
06:13

Solid Plate-based Dietary Restriction in Caenorhabditis elegans

Published on: May 28, 2011

16.7K
Fat Preference: A Novel Model of Eating Behavior in Rats
05:57

Fat Preference: A Novel Model of Eating Behavior in Rats

Published on: June 27, 2014

13.3K

Related Experiment Videos

Last Updated: Aug 24, 2025

Errors as a Means of Reducing Impulsive Food Choice
07:07

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

8.7K
Solid Plate-based Dietary Restriction in Caenorhabditis elegans
06:13

Solid Plate-based Dietary Restriction in Caenorhabditis elegans

Published on: May 28, 2011

16.7K
Fat Preference: A Novel Model of Eating Behavior in Rats
05:57

Fat Preference: A Novel Model of Eating Behavior in Rats

Published on: June 27, 2014

13.3K

Area of Science:

  • Environmental Science
  • Social Psychology
  • Behavioral Science

Background:

  • Climate scientists agree on the significant impact of meat consumption on climate change.
  • Public dietary attitudes and behaviors have shown limited change despite scientific consensus.
  • Current interventions often focus on reducing meat intake (e.g., flexitarianism) rather than complete elimination.

Purpose of the Study:

  • To compare the effectiveness of reduction-focused versus elimination-focused (vegetarian) messages on meat consumption.
  • To evaluate the impact of the messenger's identity (meat reducer vs. vegetarian) on message acceptance and spread.
  • To understand how different communication strategies influence public behavior regarding meat consumption.

Main Methods:

  • Three studies were conducted to compare messages promoting meat reduction versus vegetarianism.
  • The studies examined messages delivered by individuals who reduce their meat consumption versus those who are strictly vegetarian.
  • Participants' acceptance and willingness to share the messages were measured.

Main Results:

  • Messages and messengers focused on reducing meat consumption were more readily accepted by the public.
  • Individuals were more willing to share reduction-focused messages compared to strictly vegetarian ones.
  • Reduction strategies showed greater potential for message dissemination in social networks.

Conclusions:

  • A reduction-rather-than-elimination approach to meat consumption messaging may be more effective for public engagement.
  • Utilizing messengers who practice meat reduction can enhance message acceptance and sharing.
  • This strategy could lead to a broader impact on dietary behaviors related to climate change.