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An Artificial Intelligence Chatbot for Young People's Sexual and Reproductive Health in India (SnehAI): Instrumental
Hua Wang1, Sneha Gupta1, Arvind Singhal2,3
1Department of Communication, University at Buffalo, The State University of New York, Buffalo, NY, United States.
SnehAI, an AI chatbot, successfully promotes sexual and reproductive health education in India by providing a safe space for taboo topics. This innovative tool engages young users and offers valuable resources for social and behavioral change.
Area of Science:
- Digital Health
- Artificial Intelligence in Public Health
- Health Communication
Background:
- Artificial intelligence (AI)-driven applications can advance UN sustainable development goals in health education.
- SnehAI is India's first Hinglish AI chatbot, designed for social and behavioral change, addressing taboo health topics like sexual health and family planning.
- It offers a private, nonjudgmental platform for accurate and relatable health information.
Purpose of the Study:
- To examine SnehAI using the Gibson theory of affordances.
- To provide scholarly guidance on AI chatbot utilization for adolescent and young adult health education in India.
- To promote sexual and reproductive health and advocate for women's and girls' health entitlements.
Main Methods:
- An instrumental case study approach was employed.
- Explored technology design, program implementation, and user engagement perspectives.
- Utilized a mix of qualitative insights and quantitative analytics for data triangulation.
Main Results:
- SnehAI demonstrated 15 functional affordances, including accessibility, interactivity, and inclusivity.
- Engaged users with 8.2 million messages exchanged in 5 months, with nearly half concerning sexual and reproductive health.
- Personalized user experience through natural language processing, acting as a trusted, educational, and entertaining resource.
Conclusions:
- SnehAI is an innovative intervention enabling vulnerable populations to discuss sensitive health issues.
- Highlights the potential of AI technologies for social good in public health.
- Effectively educates and engages hard-to-reach groups on critical health topics.
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