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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Market Segmentation by Motivations of Urban Forest Users and Differences in Perceived Effects

Hyo-Jeong Byun1, Byeong-Cheol Lee2, Donghan Kim3

  • 1Department of Liberal Arts College, Kyonggi University, Gyeonggi 15442, Korea.

International Journal of Environmental Research and Public Health
|January 11, 2022
PubMed

Keywords:
market segmentationmotivationperceived effectsurban forest

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